Since online thing is the craze today, most owners of online businesses rely heavily on online marketing tools in order to progress with their website’s traffic count. Indeed effective online marketing tools have been a great blessing to website owners but do not disregard the fact that offline marketing is still a big help in complementing whatever it is that online marketing strategies cannot supply with. Traditional or offline marketing tool is still a reliable marketing strategy but mostly and oftentimes ignored or taken for granted. Here are some of the less expensive, practical, and are also effective methods in delivering customers to your website.
1. Send out your business cards – Make great use of your business cards and maximize it by indicating your company’s website address as well as 2-3 important social media site IDs or contact details. Your customers will give them an idea on how or where to contact you easily. It also gives you an opportunity to build some personal relationships with your clients and strengthen it with conversations through your blog sites or other social media sites like Facebook, Twitter, or LinkedIn. Your business card will be the starting point to let other people know that you can be reached anywhere.
2. Capitalize on your letterheads, stationery, or company CD/DVD giveaways – In your letterhead or stationery, print all your contact details including the company’s website address or Instant messaging address. You can also mention your company blog sites or other forms of company correspondence that you use. Another form of offline marketing tool that you can implement is by making the most out of your company giveaways or portfolios in a CD or DVD where you can incorporate your logo and the ones mentioned earlier.
3. Create your own Stickers – Stickers may not be very appealing but it sure catches people’s attention and is noticed by many. It can be useful in communicating your blog and website address. A simple sticker can go a long way. You can introduce your company with the logo that you put in to your sticker as well as give them information on how to contact you or what your website address is. People who get curious and are interested will definitely visit your webpage. Sometimes these people are not just aware of your existence and it will be very helpful for you to advertise and promote your company through simple things instead of waiting for people to find you on their own.
4. Presentations and talks – When you become a part of a presentation, it would be recommended to put your blog and website address to every page of your presentation paper that will be provided to the audience. You can also give them soft copies of your presentation where you can also indicate or advertise your products and services. Of course, you would have to put in a great content to make it more effective to your prospect customers. In this way, your company will be remembered and you will give them reason to visit your site.
These offline marketing tips will give you a long run and would not take so much of your time and dig deep in your pocket.